The idea of einkorn flour is nothing new around here, not when we’ve brought you einkorn pizza crust, einkorn apple tartlets, einkorn overnight pancakes and einkorn pumpkin cake. But, ask any wife of a fantasy-football-lover, even familiar ideas can be confusing (am I right?). We’ve received so many questions about this ingredient—Why are we using it? What is it? Where can you find it? What’s it like to cook with? Can we buy the berries and grind them ourselves?—that we realized it was probably time for an all-around einkorn explanation post. So in the following lengthy, photo-filled, FAQ-style paragraphs, we hope to give you the clear, nuts-and-bolts low-down on this new-to-many-people flour (which is actually an ancient grain). What’s more, we’ve got a recipe for using it in the homemade pitas we eat like crack, a giveaway (one bag of Jovial einkorn flour for three winners!) and (!!) a 10% online discount code (plus free shipping!) at JovialFoods.com, which you can go use right away, today.